Privacy Policy

Last Updated: January 13, 2026

1. Introduction

MADNESS S.R.L ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our wholesale services.

2. Data Controller

MADNESS S.R.L
Via delle Fonti, 354/int. 4/b
59100 Prato PO, Italy
Email: privacy@madnesssrl.com
Phone: +39 0574 123456

3. Information We Collect

3.1 Information You Provide

We collect information you provide directly to us, including:

  • Account Registration: Company name, contact person name, email address, phone number, business address, VAT number, website/social media links
  • Orders: Billing and shipping addresses, payment information, order details
  • Communications: Information in emails, contact forms, or other correspondence with us

3.2 Automatically Collected Information

When you visit our website, we automatically collect:

  • Usage Data: IP address, browser type, device information, pages visited, time spent on pages
  • Cookies: See our Cookie Policy for detailed information

4. How We Use Your Information

We use your information for the following purposes:

  • Account Management: Create and manage your wholesale account
  • Order Processing: Process, fulfill, and ship your orders
  • Communication: Send order confirmations, updates, and respond to inquiries
  • Marketing: Send promotional materials (with your consent)
  • Analytics: Improve our website and services
  • Legal Compliance: Comply with legal obligations and prevent fraud

5. Legal Basis for Processing (GDPR)

Under the GDPR, we process your personal data based on:

  • Contract Performance: Processing orders and managing accounts
  • Legitimate Interests: Improving services, fraud prevention
  • Consent: Marketing communications (you can withdraw anytime)
  • Legal Obligation: Tax and accounting requirements

6. Data Sharing and Disclosure

We may share your information with:

  • Service Providers: Payment processors, shipping carriers, IT service providers (under strict confidentiality agreements)
  • Legal Requirements: When required by law, court order, or regulatory authorities
  • Business Transfers: In connection with a merger, sale, or acquisition (your data rights remain protected)

We never sell your personal data to third parties.

7. International Data Transfers

Your data is primarily stored on servers within the European Union. If we transfer data outside the EU, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the European Commission.

8. Data Retention

We retain your personal data:

  • Account Data: For the duration of your account plus 2 years after closure
  • Order Data: For 10 years to comply with Italian tax and accounting laws
  • Marketing Data: Until you withdraw consent or we determine it's no longer necessary

9. Your Rights Under GDPR

As a data subject in the EU, you have the following rights:

  • Right of Access: Request a copy of your personal data
  • Right to Rectification: Correct inaccurate or incomplete data
  • Right to Erasure: Request deletion of your data ("right to be forgotten")
  • Right to Restriction: Limit how we use your data
  • Right to Data Portability: Receive your data in a structured format
  • Right to Object: Object to certain processing activities
  • Right to Withdraw Consent: Withdraw consent for marketing or other consent-based processing

To exercise these rights, contact us at privacy@madnesssrl.com. We will respond within 30 days.

10. Data Security

We implement appropriate technical and organizational measures to protect your data:

  • SSL/TLS encryption for data transmission
  • Secure server infrastructure with regular security updates
  • Access controls and authentication requirements
  • Regular security audits and vulnerability assessments
  • Employee training on data protection

However, no method of transmission or storage is 100% secure. We cannot guarantee absolute security.

11. Cookies and Tracking

We use cookies and similar technologies. For detailed information, please see our Cookie Policy.

12. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for their privacy practices. We encourage you to review their privacy policies.

13. Children's Privacy

Our services are intended for businesses only. We do not knowingly collect data from individuals under 18 years of age.

14. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of significant changes by posting the new policy on this page and updating the "Last Updated" date. Continued use of our services after changes constitutes acceptance.

15. Contact Us

For questions or concerns about this Privacy Policy or to exercise your rights:

Email: privacy@madnesssrl.com
Phone: +39 0574 123456
Mail: MADNESS S.R.L, Via delle Fonti, 354/int. 4/b, 59100 Prato PO, Italy

16. Supervisory Authority

If you are not satisfied with our response to your data protection concerns, you have the right to lodge a complaint with the Italian Data Protection Authority (Garante per la protezione dei dati personali):

Website: www.garanteprivacy.it
Email: garante@gpdp.it